Before this initiative, every project in our company had its own unique launch icon, with variations in colors, styles, and even the inclusion (or absence) of our logo. This inconsistency created a scattered brand identity and often left users confused, as there was no common visual thread linking our suite of applications. I saw an opportunity to standardize our icons, bringing cohesion to our brand and making our applications easily recognizable.

Objectives:

Design a unified launch icon that reflects our brand values and ensures brand consistency across all platforms.

Enhance user experience by creating a single, recognizable symbol for all company applications.
Reduce brand confusion while maintaining flexibility for future projects.

Process: I began by gathering examples of the current icons and analyzing what worked and what didn’t. I then conducted workshops with design and branding teams to understand core values we wanted the icon to communicate. With these insights, I developed multiple concepts, emphasizing simplicity, scalability, and a modern aesthetic. I iterated on these designs, incorporating feedback from cross-functional teams to fine-tune a cohesive look.

Outcome: The final icon was a sleek, modern design that captured our brand’s essence. It has been adopted as the official icon across all our applications, giving users a consistent, professional experience. This project has not only strengthened our brand identity but also streamlined our design process, enabling teams to focus on innovation rather than recreating core assets from scratch.